# Incomparable - Product Studio & Partner

> Incomparable is a tiny product studio helping teams build big software. Based in Finland, partnering with teams across 5 continents and 17 countries.

## About

Incomparable is a product design studio specializing in UX/UI design, data visualization, and product consulting. We embed senior design talent directly into teams to help scale products without the overhead of full-time hires.

## Services

- **Product Design Partnership**: Embedded design support for scaling teams
- **Workshops**: In-person, tailored workshops for product and design teams (see detailed workshop descriptions below)

## Key Pages

- Homepage: https://incomparable.design
- About: https://incomparable.design/about
- Pricing: https://incomparable.design/pricing
- Blog: https://incomparable.design/blog
- Workshops: https://incomparable.design/workshops

## Workshops

All workshops are 8-hour, in-person sessions delivered on-site at your location. Each workshop is tailored to your team's specific context and challenges. Facilitated by Paul van Oijen, a designer with over a decade of experience working with teams at Unity, GetYourGuide, Shopify, Coinbase, and others.

### Design Principles Workshop
- URL: https://incomparable.design/workshops/design-principles
- Description: Learn how to craft and apply effective design principles that guide teams in making better design decisions. Covers principle writing, validation, and integration into your workflow.
- Best for: Teams debating what "good design" means, building or evolving a design system, or needing shared language across product, design, and engineering.
- Deliverables: Draft design principles, principle-writing rubric, rollout plan, critique prompts, certificate of completion.

### Philosophical Foundations Workshop
- URL: https://incomparable.design/workshops/philosophical-design
- Description: Explore how timeless philosophical ideas from Plato, Aristotle, Kant, and Heidegger can shape and elevate modern product design. Move beyond trends toward more meaningful, enduring design decisions.
- Best for: Teams whose products feel reactive or trend-driven, wanting to build with lasting intent, or struggling to articulate what the product stands for.
- Deliverables: Decision framework, philosophy-to-principles worksheet, team-aligned product stance, reading list, certificate of completion.

### Designing for Empathy Workshop
- URL: https://incomparable.design/workshops/designing-for-empathy
- Description: Learn to deeply understand your users and translate that understanding into meaningful design decisions. Cultivate genuine empathy moving beyond surface-level personas.
- Best for: Teams whose designs feel distant or generic, have user research but struggle to make it actionable, or rely too heavily on assumptions.
- Deliverables: Customized empathy map template, interview guide, synthesis framework, insight-to-action checklist, empathy prompts, certificate of completion.

## Blog Articles

Our blog covers design philosophy, product design principles, UX best practices, and insights from working with teams worldwide.

### Philosophy Series: Timeless Wisdom, Modern Products

These articles connect ancient philosophical concepts to practical product design.

- **The Art of Disappearing Tech**: https://incomparable.design/blog/disappearing-tech
  Heidegger's philosophy of 'being' applied to creating technology that fades into the background and helps people live more authentically.

- **From Plato to Pixels**: https://incomparable.design/blog/plato-to-pixels
  How Plato's concept of ideal forms can inform modern product design, balancing aesthetics with functionality.

- **Cultivating Virtue in Design**: https://incomparable.design/blog/cultivating-virtue
  Aristotle's virtue ethics applied to product design, creating products that encourage users to build good habits and pursue long-term well-being.

### Case Studies

- **Shopify Case Study**: https://incomparable.design/blog/store-differentiation
  How we helped Shopify Plus merchants navigate multi-store complexity with wayfinding design.

### Design Insights

- **Where Are The Humans?**: https://incomparable.design/blog/where-are-the-humans
  An exploration of design's empathy crisis in an age of AI-driven design and reductive personas.

- **Dear (Future) Designer: Understand Why Touch Matters**: https://incomparable.design/blog/fitts-law
  Fitts's Law explained: a fundamental principle about interaction time based on target size and distance.

- **What Bed Linen Can Teach Us About Usability**: https://incomparable.design/blog/what-bed-linen-can-teach
  Profound usability lessons from everyday household items like Nordic duvet covers.

- **On Design Evangelism**: https://incomparable.design/blog/on-design-evangelism
  The four key roles of design evangelists: advocating, educating, collaborating, and inspiring.

- **The Problem of Creative Scaling**: https://incomparable.design/blog/the-problem-of-creative-scaling
  Strategies for creative leaders to scale their impact in hyper-growth organizations.

- **Dear (Future) Designer: Don't Learn How To Code**: https://incomparable.design/blog/dear-designer-dont-code
  Why communication with engineering counterparts matters more than writing code.

- **Micro Design Systems**: https://incomparable.design/blog/micro-design-systems
  Applying microservices architecture to design systems for better scalability and faster iteration.

## Contact

Book a conversation: https://cal.com/paul-van-oijen/30min

## Technical

- Sitemap: https://incomparable.design/sitemap.xml
- RSS Feed: https://incomparable.design/feed.xml

## License

Content copyright Incomparable. All rights reserved.