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Case Study — Shopify
Case Study

Case Study — Shopify

How we helped Shopify Plus merchants navigate multi-store complexity.

·6 min read

Recent Articles

Dear (Future) Designer: Accessibility Is Not A Feature
Design InsightsNew

Dear (Future) Designer: Accessibility Is Not A Feature

Accessibility is not something you add on top of a finished design. It is not a toggle. It is not a checklist you complete at the end. Accessibility is a quality of the design itself.

·3 min read
Where Are The Humans?
Design InsightsNew

Where Are The Humans?

In an age of AI-driven design and reductive personas, we've lost sight of the human at the heart of experience. This essay explores design's empathy crisis and offers a path forward through genuine human connection, challenging us to choose care over convenience and proximity over abstraction.

·7 min read
Dear (Future) Designer: Understand Why Touch Matters
Design InsightsNew

Dear (Future) Designer: Understand Why Touch Matters

Fitts's Law is a fundamental principle that predicts interaction time based on target size and distance. Understanding this simple yet powerful concept helps designers create interfaces that are not just beautiful, but effortlessly usable.

·3 min read
Dear (Future) Designer: Don't Learn How To Code
Design Career

Dear (Future) Designer: Don't Learn How To Code

Learn how to communicate with our engineering counterparts instead. Writing code and understanding code are two very different beasts. And only...

·6 min read
On Design Evangelism
Design Leadership

On Design Evangelism

Design Evangelism, though less explored than its developer counterpart, is crucial for advocating the value of good design within organizations. This article delves into the four key roles of design evangelists—advocating, educating, collaborating, and inspiring—to empower teams and elevate design's impact.

·8 min read
The Problem of Creative Scaling
Design Leadership

The Problem of Creative Scaling

Discover strategies for creative leaders to scale their impact in hyper-growth organizations by focusing on high-impact problems and leading through others.

·1 min read